market your practice

launching your first sphere practice is more than just showing up—it’s about creating energy, building connection, and letting your community know you’re here. think of it as your kickoff campaign. here’s how to make it work.

1. kickoff: building the buzz

your first job as captain is to spread the word and build momentum. here’s how:

• post on socials and tag sphere in everything.

  share your preseason gear unboxing, a fun video with the mini ball, rocking your sphere shirt at pickup, or a simple kickoff announcement with date, time, and location. always end with a clear call-to-action (#letskickit).

• make your practice easy to find.

  add the details to apps like sweatpals, plei, and local event boards.

• do some guerilla marketing.

  signs, stickers, posters—whatever it takes to get eyeballs on your practice around town.

• create your “starting 11.”

  this is your core hype squad. add family and friends to a text thread and ask them to bring a +1.

• set up a locker room chat.

  use instagram, whatsapp, slack, or sweatpals to keep teammates connected and in the loop.

• wear sphere everywhere.

  rep your gear at workouts, leagues, and events. conversations will start naturally.

• recruit directly.

  dm people, send emails, and pick up the phone.

• plug into existing groups.

  join or create meetups tied to soccer, fitness, or your city.

• leverage local influencers.

  invite local strikers, gift them gear, and ask them to show up and post.

• equip your starting 11.

  giving them sphere shirts or balls creates reciprocity—they’ll help you promote.

2. kickoff: the first impression

when game day arrives, you want energy, atmosphere, and connection. aim for 15–21 players and follow these tips:

• capture content.

  have someone with the best iphone shoot vertical clips: the locker room vibe, pregame huddle, the workout, high-fives, the play itself, and the big group picture after.

• make a reel.

  post a short 15–30 second instagram reel showcasing your city, community, team, and practice highlights.

• celebrate together.

  go straight to a #noshowerhappyhour—grab brunch, happy hour, or food as a team. connection off the field matters just as much.

• post immediately.

  share content that same day and tag every teammate so they can repost.

3. keep the ball rolling

the real growth comes after kickoff. consistency and connection are your best marketing tools.

• focus on c.a.p.: connection, atmosphere, police.

  make every practice safe, fun, and connected.

• create weekly content.

  pregame hype, game action, post-game moments—post it all and tag teammates. collaborate with sphere to amplify.

• leverage google maps.

  post team pictures at your location to show activity and energy.

• funnel players into your locker room.

  move new teammates from instagram into your group chat for future practices.

• make it personal.

  dm, text, or call directly to enroll players for each session.

• post consistently.

  sunday at 5:46pm and again at 12pm day-of practice.

• build stickiness.

  weekly happy hours, genuine relationships, and consistent practices (never cancel unless safety requires it).

• keep recruiting.

  follow the social schedule—post team photos, tag sphere, and use special sundays (17th + last sunday) as big recruiting pushes.

• charge for accountability.

  when players pay, they show up. it builds consistency and commitment.

• most importantly: have fun.

  enjoy what you’re creating. the more joy you bring, the more your club grows.

growing your sphere club is about energy, connection, and consistency. start strong, keep showing up, and watch your practice become the heartbeat of your community.

#keeptheballrolling