do this:
team dinner or 17th: captain appreciation team dinner or 17th of month event to build bond of captains and community
launch social schedule: to start recruiting new players and retaining
1 month free: offer members 1 month free if they recruit a new teammate who signs up for equal value
member highlight: 25, 50, 100, 250, 500 classes
captain highlight: 25, 50,100, 250, 500 caps for club
captain bonus: each month do a bonus for most spherical, striker and iron man
sphere gear: upgrade captains gear so they feel like pros and sell at facility for brand awareness and guerilla marketing
content: create more content for the community to share and support by highlighting them in the business so they feel special
head cap/owner: be there at night and double up captains to add more locker room vibe
post-game: Keep players hanging after session so it becomes family time just like leagues use to be
traditions: create your own traditions and fun within the framework of the social schedule so the team and teammates can get excited about kicking it