social media posting guide
growing your brand as a captain
as a sphere™ captain, your role isn’t just to run workouts — it’s to grow as a leader, build your personal brand, and expand your community. your account is your locker room: every post, story, comment, and dm is a chance to connect, inspire, and attract new teammates. play loud, be authentic, and use your platform to show others what it means to be part of sphere™.
posts
authenticity wins: be yourself and let your content improve naturally.
research what’s trending (fitness, food, travel, fashion) and document your own version.
provide value: shout out others, tag locations, and highlight people or businesses you respect.
stories
document everything — struggles, wins, workouts, community moments.
engage your viewers: love on those who watch your stories, reply back, and keep them close.
test different types of content (funny, serious, personal, training) and see what resonates.
dms
send authentic messages to people who inspire you; build real relationships.
give value first before asking for anything in return.
use dms to learn, connect, and grow your network.
comments
don’t wait — comment first.
leave thoughtful comments on people and brands you align with.
consistency gets you noticed by both the creator and their audience.
big picture
your personal brand is your most powerful asset. resumes fade, but your presence, network, and energy on and off the field will open doors. the more you grow individually, the stronger our team becomes together.
social media posting guide
use this as a guide to posting content and tagging @sphere.club on instagram.
sample captain profile
here is a standout sphere captain. see how he has positioned himself alongside the brand and is posting to bring people into his community
here is another example of a great captain announcement post:
let your network know you’re stepping into your new role as a sphere captain. update your bio, post on socials, and start engaging with the community.
this is your chance to share your “why” and build momentum before your first kick. welcome to the squad, now let’s play.
what to post
your first posts:
welcome video showing gear + intro about you
social media post in sphere gear
#letskickit photo or video at a club practice in your city
mini ball :
post a video using your mini ball showing a creative way to use the mini ball
#playagreatgame sticker:
showcase your #playagreatgame sticker while you’re out and about.
recurring posts:
post before, during and after your experience to social media.
before:
hype your experience posting previous footage or images
during:
showcase your experience, players running, playing, high fiving, huddle, etc.
after:
post a team pic, tag your squad and @sphere.club