kick off plan
launch your new class in 10 simple steps
quick launch overview:
start running your class in 10 steps. use our plug-and-play assets. start within 2 weeks.
recruit 4-6 captains
get your gear delivered
launch your first class and build to multiple classes
you keep 100% of class revenue
your role: post. text. email. we give you the rest.
step 1: announce sphere is coming
goal: let your community know something new is on the way.
time required: 10 min
channel: instagram post + story, email
action: post sizzle video + “sphere is coming” graphic
caption: “we’re bringing a new way to play, train, and connect. get ready for sphere.”
🔗 assets:
step 2: Captains call
goal: recruit 4–6 leaders to get trained + run the experience
tip: use your ref/coach/player list = easiest place to find captains.
time required: 20 min
channel: ig post, flyers at front desk, whatsapp or text blast, email
action: post “captains wanted” graphic and flyer
cta:
“we’re bringing a new way to play, train, and connect. get ready for sphere.”
“want to get paid to play and lead a soccer-fitness class?”
🔗 assets to choose from:
step 3: Start the Group Chat
goal: build a whatsapp or text thread with players and interested leaders. use it to coordinate, promote, and build hype leading up to kick off.
time required: 5 min
channel: story + whatsapp or group text
action: post a story with a “join the club” invite and add people to your chat
cta: “join our club! dm us to get added to the group — we’re building a crew that plays + sweats together.
🔗 assets to share:
[join the club story graphic]
whatsapp group chat link or dm to join the club cta
step 4: Post Story Series
goal: educate + attract curious leaders.
time required: 5 min
channel: instagram post, flyers at front desk, whatsapp or text blast, email
action: post “tap-to-advance story set” story set
cta: “we’re training the next leaders — DM us to become a certified instructor”
🔗 asset: [tap-to-advance story set]
step 5: reach out directly
goal: personally invite people to be captains, start with 4-6 people, then hit your list of players/refs/coaches.
time required: 15 min
channel: text or dm your community
action: text league players, refs, and past customers
sample text: “we’re launching a new soccer-fitness experience. want to get paid to lead? i’ll send details.”
step 6: captain promo (if needed)
optional booster post: if you’re short on captain signups, run this again.
channel: instagram post, whatsapp or text blast, email
action: post “coach, ref → sphere Instructor” graphic
cta: “if you’ve coached or reffed before, you’re already halfway there. we’ll train & pay you to lead.”
🔗 asset:
[another graphic]
step 7: #letskickit video
goal: get people emotionally invested. post a video on why sphere and enroll people into the community.
prompt: share short vid or quote about connection, teamwork, or why you’re launching sphere
channel: all channels
action: tell your story, share connection or message of why you’re launching sphere.
cta: “why we’re doing this: community, fitness, fun”
🔗 asset: [launch experience video]
step 8: sunday 5:46
goal: it’s the week of your experience, let’s post on sunday at 5:46 pm with a link to sign up to the class.
channel: ig story + email + text blast
action: push to get people to sign up and promote kick off class
cta: “it’s happening this week. sign up here. #letskickit”
🔗 asset:
step 9: DM blitz
it’s the week of your experience, play loud and make a push to get 15 people to your experience.
goal: confirm attendees and final push for signups.
channel: story + group text + dms
action: get captains and teammates to message 5–10 friends to join your experience with a link to sign up.
cta: “let’s fill this first class - bring a friend!”
step 10: kick off day
goal: run the first class and capture content.
channel: ig story
action: post story before class with time + what to bring
🔗 asset: [first class checklist + social template]
after class: post-class team pic + tag @sphere.club for more exposure
everything you need
need help? email us at letskickit@sphere.club or reach out to your local head captain.
stay in the game and learn more in our locker room
-
-
→ [marketing graphics link]
-
→ [text message scripts link]
-
→ [social media templates link]
-
→ [kickoff video + countdown graphics link]
-
→ [join the club link]